Research – Design’s Best Friend

Design research is about making yourself more innovative and making sure you’re following in the right footsteps and also making your own. 

Competitor Research
Find out who your competitors are, depending on your design market.  You can research competitors that fit your style and design preference through Dribbble for design, print design and the App Store for utility and game apps. But also keep in mind it’s good to be unique, which means you’ll attract unique clients. Competitor research is more for when you are developing a design product.

Trending Design – But Beware
Creating timeless design is one of the greatest challenges. It’s good practice to take certain design trends for inspiration. But it’s not always healthy in the long run to follow them, because trends do end.

 Logo Research
When creating a logo, research logos to make sure you’re not copying anyone else’s design. Gather inspiration but innovate on your projects. Clients are looking for unique work that represents who they are.

Valid UX
Research to stay up to date on UX design. Just because a new UX design happens, doesn’t mean it’s right. Research to make sure its the best solution for your UX problem or project. Test, test, and do more testing.

Research by Conversation
Follow designers on twitter and watch the feed to see what people are talking about. Designers are open about their opinions and will talk strongly about good and bad design.  You could even hash tag #Design and follow feeds related to design.

Q: What are ways you research to enhance design skills and also for projects?

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