Betty from Hillary Hopper on Vimeo.
Over time, I have figured out what clients to take and what projects I know I will enjoy. It’s not just about being paid, but what I will putting time and life into. From that principle, I landed a great logo project with a very sweet ending.
I created a logo for a client for his sister for Christmas. It was going to be a surprise for her cake company called Cake Machine. So far, it has been my favorite logo to make. It was a cross between an illustration and logo. It’s incredible what happens when clients allow designers to do their jobs. Not only was this project a fun one, but the client made it that much better. I was sad to eventually have to put the project to close once it was completed. It was such a fun project we ended up naming the robot “Betty”. I’ve never named my logos anything before. But it was fun to say “Betty” instead of “The Logo” in conversations. Something about creating a gift for someone was exciting and I actually had friendships built from it.
Sometimes I feel as a designer I am not changing peoples lives or making it better. But this project really made me feel like I helped to bring joy and happiness to someone. I know you’ll feel the same when you see this short clip.
You can see the logo here in my portfolio.
Watch the video of her opening the logo for the first time on Christmas day!
Thank you,honey! Great job! I love you so……. Daddy
Hilly:This is so wonderful to watch.Like Natty,I have watched it three times! It is so rewarding to serve and please your clients,isn’t it? You did a great job on that logo brand and your gifts are “making room for you”. I am sure that you worked very hard on this and it shows. I love you deeply and I am so very, very proud of you today, and each and every day! Daddy
Daddy! You know better than anyone else what it’s like to work with clients and get that rewarding feeling back. Thank you for your sweet post, it means a lot to me! I love you so very much too!
I LOVE this! I’ve watched it three times today. You’re awesome Hilly!
Awe, you are sweet to me. So glad you enjoyed it Natty. :)
This is so wonderful! Giant grin on my face. How happy good design can make someone!
I am so glad I could make you smile today! It’s great inspiration that what we do can make people happy!
I love this so much. Great job, girlfriend!
Thanks Liz!
This is such a perfect example of branding an emotional response to a logo which – in this case – starts with the CEO first.
Now if only all clients were this enthusiastic about their products and their designers.
Great job, Hillary. ch:
Thank you so much Bubba! Best project so far.